How Video-based Learning Will Upgrade Your Hospitality Training

The way we learn and process information is changing. Gone are the days where you’re stuck in a classroom reading from a textbox, with zero interaction. Viewing courses on mobile, participating in quizzes and watching videos all accomplish the same goal as the textbox, but make the journey much more enjoyable. Particularly with video, you can provide your staff with hospitality training that’s shorter, snappier and overall more engaging. With video-based learning you’re keeping your staff fully engaged with your training content and retaining them in the process. It’s a win-win situation for managers and staff alike.

Here’s five reasons that video-based learning will upgrade your hospitality training to the next level:

The way we learn is changing

Think about the last time you needed to learn how to complete a task. Odds are that you went to YouTube to watch a tutorial showing you step-by-step how to do it. Why? The answer’s simple, it’s easier for you to understand and follow the instructions that way. With video-based learning you strip away any confusion or misinterpretations that could come up in your hospitality training. You can follow along at your own pace, even pausing and re-watching where needs be. This freedom not only increases the level of engagement and participation from your staff. It also adds life to your hospitality training, making it overall easier to take part in, understand and retain your training.

Engagement is increased

Microlearning is an amazing technique for increasing learner engagement with your hospitality training. Video, when designed with microlearning in mind, boosts that engagement even further. With videos you’re able to convey your learning material more effectively, reducing the risk of staff dropping off or fading interest. Video recorded in an informal setting, simulating a one-on-one experience in particular increases engagement. This allows for the viewer to participate in the video, either by inserting themselves in the scenario. Or, aligning themselves with a character in the story.

Video is easier to process

With video, you’re reducing the cognitive load required from your learners and increasing their retention. Simply put, video takes less brain power to learn, process and understand your hospitality training. With practical training in particular, video-based learning thrives compared to the traditional textbox and image. Why? Because as stated in the previous point, with video you can follow along with the presented scenario. Showcasing how to properly apply your hospitality training in real life scenarios.

Hospitality training

You can support different languages

With video-based learning, and online training in general, learners are generally left by themselves to complete their training. Therefore, the text, visual and audio in your videos in your training all come together to guide your staff. By allowing the learner to switch languages, you increase the engagement and help to guide them in whichever language they feel most comfortable in. Not only that, but in the case of companies spanning multiple countries, multilingual content allows you to train all of your staff from one core.

Visual, text and audio in video-based learning all come together to guide your staff.

Everything can be done from a phone

Recording technology has evolved so much in the past few years and it’s only getting better. Creating a video course used to require: cameras, lighting, audio equipment, tape and much more. However, nowadays all of that can be done with your smartphone. Not only can you create a video on your phone, you can edit, upload and even distribute that video.

Video-based learning combined with an eLearning platform will supercharge your hospitality training and power up your staff! Why not give it a go, and check out our previous post for tips on how to make better eLearning videos.